Socialyte Insight

Inside the World of Influence


Instagram’s Biggest Stars Are Using This Loophole to Make Their Posts Go Viral

[By: Saqib Shah] [Yahoo News] [Read More]



Are you an Instagram addict who craves a huge following but can’t seem to stretch the likes for a post beyond a few dozen? Well, the photo-sharing app’s biggest influencers (that’s online celebs to you and me) think they’ve cracked the code to amassing those hearts and getting images featured on the platform’s Explore page.

Here’s what you need to do: Geotag your posts with “Singapore, Singapore.” Now, you may be scratching your head thinking, “but, I’ve never even been to the country.” It doesn’t matter. If the likes of King Bach (11.3 million Instagram followers), Lele Pons (11.6 million followers), Dan Bilzerian (20 million followers), and Logan Paul (7.7 million followers) are doing it, then it must work, right? Well, Instagram’s verified users swear by it — according to Mic journalist Taylor Lorenz (who uncovered the trend) — but they’re not entirely sure how it works.

Some suspect it has to do with the possibility that Instagram may not have rolled out its algorithmic timeline update (which influencers initially opposed) in select Asian countries, including Singapore. By temporarily geotagging their posts there, they believe they can jump to the top of users’ feeds more easily. There’s just one tiny flaw with that argument: Instagram actually released its algorithm-based timeline in Singapore in April.

Meanwhile, on Twitter, people are just plain confounded by the trend.

“You keep Singapore up for 12 hours, then you change it,” an Instagram user with a sizable following told Lorenz. “It’s fully ridiculous and dumb, but it works. I’m not sure why or if it’s just because it’s become a meme, but the ‘Singapore, Singapore’ posts do way better. It 100 percent works.”

A quick search for posts tagged with “Singapore, Singapore” reveals the temporal aspect of the trend could indeed be true, with very few popular users appearing in the results with posts that were clearly not taken in the country. However, screenshots shared online reveal they have in fact used the tag. We reached out to Instagram for a comment, but the company did not immediately respond.

You can always try out the supposed loophole for yourself, at the expense of looking a bit foolish in front of your pals. But does that really matter when the ultimate goal is online popularity? After all, who needs friends when you’ve got followers.




    Brands, YouTube, & The New Influencer

    [By: Emmie Thomas] [The News Market] [Read More]



    Video is big, and that is an understatement. YouTube, one of the biggest video publishing platforms in the world, has over a billion users. That is approximately one third of the Internet*.

    The rise of YouTube and the growth of video have brought about a new kind of influencer. One of the most popular types of video on YouTube is Vlogs, short for Video Blogs, and the people behind them refer to themselves as Vloggers. Vlogging is in essence about filming yourself – discussing topics, showing the viewer a day in your life, filming your travel experiences. This might not sound that exciting, but some of the most popular vloggers have millions of subscribers – and vloggers have quickly become the new celebrity influencers of our time. This is something that brands should tap into, and some already have for a long time.

    An example is Nike who a couple of years ago collaborated with famous YouTube personality Casey Neistat to make a video on the topic #Makeitcount. This video has over 22 million views on YouTube.

    Some of the top vloggers recently shared their tips on vlogging and brand collaborations at a panel discussion at the World Travel Market in London. The Vloggers included Laura BubbleHannah WittonEvan Edinger and Shu.


    Here are a few tips for brands looking to create video content and collaborate with vloggers:

    Tell a story

    One of the reasons why vloggers are popular is because they are genuine, and it is essential for brands to keep this feeling in the collaboration. Viewers want you to tell a story and create an emotional connection with them – show an experience, don’t sell it.


    Fit is important

    Just like when looking to collaborate with any celebrity, athlete or influencer – the fit between the brand and the person is vital. What kind of content does the influencer already create – will the collaboration seem genuine to their audience? How well do your personalities match? What kind of audience does the influencer have – and what kind of audience does the brand want to reach?


    Timing is everything

    When creating any kind of video or campaign, timing is everything. Brands need to know what events are happening in the world, and collaborating with vloggers to highlight both your brand and a big event could boost reach and brand awareness.


    Include a call to action

    Brands should know why they are collaborating with influencers, what do you want to gain from the collaboration? For this reason, it is important to include some kind of call to action in the video to be able to measure engagement, impact and success. This could be visit a website, interact with the brand on social media through a hashtag or sign up to a service – anything that can be measured. What key metrics a brand chooses to use is up to the brand, and depends on the aim of the collaboration.


    Be prepared to give up (some) creative control

    Vloggers are creative, and they know their audiences the best. When looking to collaborate with vloggers, brands need to be prepared to give up some creative control of the content – and let Vloggers do what they do best.







    CNN Buys Casey Neistat's Beme App, Brings Neistat In-House

    [By: Darrell Etherington] [Tech Crunch] [Read More]



    CNN has acquired Beme, the social app co-founded by YouTuber Casey Neistat. As part of the deal, Neistat will lead the Beme team as a new standalone media sub-brand operating under CNN’s umbrella as executive producer, and all 11 members of the Beme team will join the ranks of the news network, according to Variety.

    Beme’s had an interesting history, with a founding vision of providing a means for users to share quick, short clips of video without edits, as a means of bridging the gap between live streaming and more polished YouTube-style creator production. Neistat discussed Beme’s founding vision and financial state on state at Disrupt New York 2016, where he noted that he didn’t actually pay himself a salary as a way of mitigating burn rate for the startup.

    The social app actually launched in summer of 2015, but despite early success claims including half a million downloads and one million videos uploaded within its first few days of availability, things went quiet about the app following its debut – so much so that Neistat even posted an explainer video on YouTube a year after launch explaining “what the hell happened” to the app. This preceded a May relaunch as the app exited beta with many bug fixes and functional adjustments in tow.

    Beme still never really found its footing, at least not with anywhere near the success of comparable social video apps like Snapchat or Still, CNN is acquiring it with the intent of investing in the team (hiring producers, developers and content creators) and the product in order to create a new brand focused on a millennial audience, according to Variety.

    This isn’t the first time CNN has looked to acquisition as a means to try to help it supplement its approach to digital media; the news giant previously acquired Flipboard competitor Zite in 2011, before ultimately flipping the digital pub to Flipboard itself in 2014.

    Neistat had previously announced he would be ending his long-running daily vlog to focus on other projects, and now it’s clear he was talking about this tie-up with CNN.



    Whale Wants to Be Quora for the Snapchat Generation

    [By: Prateek Jose] [Snapmunk] [Read More]

    The new iOS app lets users ask influencers, experts and "celebrities" different questions in different fields and receive dedicated answers in concise minute-sized chunks of video.

    Reddit AMAs (Ask Me Anything), Quora Sessions, Product Hunt Live, Twitter Q&A—the list goes on. There are a number of avenues online where we’re given a chance to pick the brains of celebrities and influencers in a specific field. But could we really have too many ways in which to reach out to these “experts”? The creators of Whale (or Whale Q&A) would hope not. The new iOS app lets its users fling out inquiries to influencers like other platforms do. The answers, though, come in concise one minute chunks of video, as part of the app’s vision to be “Quora for the Snapchat generation.”

    Ask Whale was created by Y Combinator partner Justin Kan to solve a personal problem. As a serial entrepreneur (he has founded Twitch, SocialCam, and with a large following, he found himself answering a lot of the same questions over and over. While Snapchat offered a simple way in which to publish answers, it didn’t address his need to store those answers so they could be accessed by his followers at a later time. So he created Whale to facilitate interactions between experts and their followers, and to compile that information into a searchable compendium of knowledge around a topic.


    Both asking and answering questions is incentivized in the app; every influencer on Whale sets a certain price for their answers; each time a user asks a question, they agree to pay that amount if the answer is given within 48 hours; if not, that amount is refunded. But it isn’t just the experts who have the opportunity to make money through the app. Every time a user on the app accesses an archived answer, they pay a small fee in the form of ‘coins’, the in-app currency. That amount is split between the person who answered the question as well as the person who asked it. If a question gets popular enough, users have the opportunity not just to break even on what they spent to ask it, but to also make some additional money.

    Tip Talk, founded in April of 2015, has an incredibly similar premise. It’s still around, but complaints swirled earlier this year of the “influencers” not being all that “influential” and the “celebrities” not being all that recognizable—a serious problem where pay-to-play is the model. Activity within the app is not public, so its popularity and profitability are unclear, but maintaining a valuable caliber of experts is certainly a challenge Whale will have to face.

    An app with a similar premise as Whale got quite popular in China earlier this year; Fenda is audio-based, and managed to get thousands of downloads in a very short period of time. Its rise to prominence is creditable in no small part to celebrities answering often personal and sometimes scandalous questions on the platform. QZ Reports that one such Chinese Internet celebrity, Wang Sicong, priced each of his answers as high as $760. Wicong had made $37,000 just from responding to people on Fenda at the time of the writing of the QZ article.

    That there are people out there willing to pay such exorbitant amounts of money to have their questions answered by celebrities should be reassuring to the creators of Whale. But will they be able to monetize to the same extent without letting the platform devolve into a simple gossip stream? I guess someone will have to pay to ask them.