12 Fashion Week Influencers Who Earn Millions


Could you imagine life as a top fashion blogger? Enjoying first class flights to store openings around the world, front row access, all expense paid trips and complimentary rooms at five-star hotels. All you have to do in return is a take a few photos, use the right hashtags and post to your followers. That doesn’t sound like a bad life does it?

Fashion magazines throw money and free clothes at these bloggers as their influence has proven more successful than any advert in a magazine. Bloggers have changed the industry, successfully merging talent and technology to create their own unique brands online. Nowadays, bloggers are creating articles which could rival any high end magazine and, although they were once considered outsiders, they are now leaders of the market.

There are over 240 million blog accounts in the world, almost anyone with a computer and a camera can enjoy sharing their opinion. But in such a competitive market can anyone reach these levels of success? These twelve bloggers proved by creating a revenue of millions each year that you can certainly do just that.

12. Aimee Song of Song of Style

At just 27-years-old, Aimee Song has achieved a lifestyle that many young girls can only dream of. In 2008, she teamed together her passions for interior design and fashion with considerable success. The Korean-born architecture student now has 2.7m followers on Instagram.

Her blog, Song of Style, has seen paid collaborations with designer brands such as Piperlime and 7 For All Mankind. According to her representative Vanessa Flaherty, Vice President of Brand Development at DBA, the popular blogger can command a six figure sum from these brands. Song told Fashionista magazine,”Every time I get approached for a collaboration or get offered a job, I feel like it’s a stamp of approval because it means my opinion matters.”

11. Blair Eadie of Atlantic-Pacific

Blair Eadie has the best of both worlds. A day job in a high-flying position as Director of Accessories for Tory Burch in New York City and in the evening she transforms into a style blogger. Her blog, Atlantic Pacific, shows off all her latest outfit choices and manages to attract a staggering 2.5 million visits per month.

All Eadie has to do is upload her ‘top picks’, wait for a reader to click on the link to buy and then she can collect her cash from the commission. With her inside knowledge in the fashion industry she is rarely without offers for collaborations and she has even created a collection for BaubleBar jewellery.

10. Antoinette Koulas- Sydney Fashion Blogger

You know how we all get excited when we hit 11 likes on an Instagram picture? Well, that’s nothing compared to the benefits Antoinette Koulas gets every time she updates, as she is paid a staggering $5,000 per outfit that she wears.

The founder of Sydney Fashion Blogger reportedly told Frockwriter magazine, “Clients say, “I’ll pay you to wear that dress, I’ll pay you to wear those shoes”, so yeah, you know, they sponsor me. I hate to say it but if you think of me like a big billboard, people are paying for that space.”

9. Bryanboy- Bryanboy

When it comes to fashion week around the world, Bryan Boy is the kind of blogger who has access to all the top shows. This year he was uploading front row shots from Milan Fashion Week at coveted catwalks such as Gucci, Missoni, Salvatore Ferragamo and Marni.

The 32-year-old has been doing this for years and started earning a six figure salary back in 2010. The majority of his earnings come from advertising, sponsored outfits, special appearances and social media posts. Although Bryan Boy has claimed in the past, “For me money is really not the issue, it’s about getting material and getting my content.”

8. The Beckerman Twins- Beckerman Blog

The Beckerman twins, Sam and Cailli, dress outrageously, live luxuriously and make a lot of money along the way. Their Instagram, which they both share much like everything else, is mostly cute puppy videos and front-row runway previews. Together they have co-created the colourful Beckerman Blog which has won over quite the loyal following.

The twins became interested in fashion design from a young age and would often sketch dress designs with each other. When they began blogging their eye-popping outfits it took the world by storm and the twosome now rub shoulders with Moschino’s Jeremy Scott. Thousands of readers flock to the Beckerman Blog to see them dressing up their Pomeranian puppies in Gucci outfits or showing off an insane Chanel sneaker collection.

7. Nicole Warne- Gary Pepper Girl

Nicole Warne, blogger at Gary Pepper Girl, began her journey after launching a small eBay store called Gary Pepper Vintage. The store went from specializing in vintage womenswear and accessories to a global visual brand. She can now count designer names such as Chanel, Louis Vuitton, Dolce & Gabbana, L’Oreal Luxe, Net-a-Porter.com and Valentino as previous collaborators.

She told Primped magazine that her career would always have ended up the fashion industry somehow. She said, “I interned at Grazia and Harper’s Bazaar before realizing how much I wanted to work for myself and build my own brand. If I didn’t start Gary Pepper I know I would still be involved in the fashion industry somehow.”

6. Tina Craig and Kelly Cook- Snob Essentials

Snob Essentials was founded by close friends Tina Craig and Kelly Cook in 2005. Back then it was known as Bag Snob and the pair would update articles during play-dates together with their children. Craig told The Coveteur magazine, “This was a way for us to entertain ourselves while our babies napped. It was simply a blog between us about bags we loved or hated.”

Now the pair have the designer world at their feet as they have affiliate links to almost all of their products online. Craig spoke during Paris Fashion Week of her love for running her own business, “There was a sale recently that came in the middle of the night from the Middle East – someone bought a $46,000 handbag! So I was making money while I was sleeping!”

5. Scott Schuman

Scott Schuman is known for The Sartorialist, which takes a much deeper approach into the world of high fashion, during fashion week he blogs intriguing photographs of street fashion. His work has been featured in GQ, Vogue Italia, Vogue Paris, and Interview; alongside collaborations with The Gap, Nespresso, DKNY Jeans, Burberry and Absolut.

In 2009, Penguin books commissioned an anthology of his work which to date has sold over 100,000 copies. His collections can also be viewed at the Victoria & Albert Museum and the Tokyo Metropolitan Museum of Photography.

4. Wendy Nguyen- Wendy's Lookbook

Wendy Nguyen has almost 800,000 followers on Instagram, but life wasn’t always easy as she recalls on her blog, Wendy’s Lookbook, of a painful past. She wrote, “I went through foster care, carried my belongings in a trash bag and worried about being homeless at the age of 18. I worked three jobs in high school to save enough money to go to college and as a result feel truly blessed to have had the opportunity to do so.”

Nguyden’s YouTube video 25 Ways To Wear A Scarf has been viewed more than 31 million times which is a pay day of around $100,000 according to stats available via Quora.com. Considering she has over 600,000 subscribers on YouTube this kind of cash flow will be coming in on the regular.

3. Rachel Parcell- Pink Peonies

Pink Peonies is a blog founded by fashion blogger Rachel Parcell. She started the blog as personal style journal and now just a few years later she earns an estimated $960,000 a year from affiliate programs. She has also partnered with big brand names such as TRESemmé and J.Crew.

She gave Huffington Post this advice for anyone wishing to follow in her footsteps, “Find your passion and have an expertise in something, then take that passion and be confident in what you post. And as always, work hard! Focus on the positive, not the negative.”

2. Chiara Ferragni- The Blonde Salad

Chiara Ferragni is the blogger who has it all. If you are one of her 4.6 million followers on Instagram, then you will be in awe of just how much she travels around the world and still appears flawless. Using the hashtag #TheBlondeSaladNeverStops, Chiara is always attending fashion shows or checking into luxury hotels.

Her blog The Blonde Salad creates an annual revenue of $8 million through affiliate schemes. She has also collaborated with designers Steve Madden, Christian Dior, Louis Vuitton, Max Mara, Chanel, Tommy Hilfiger, J Brand and Seven for All Mankind. In 2015, her blog and fashion line, Chiara Ferragni Collection, became a subject of study at Harvard Business School.

1. Justin Stefano and Philippe Von Borries

In 2005, Justin Stefano and Philippe von Borries left jobs in law and politics to co-found a blog together named Refinery29. When they first began blogging the website was earning an annual revenue of $50,000 a year. Nowadays, that figure is more in the region of $24 million with credit to some cleverly integrated content and affiliate schemes.

Refinery29 were one of the first bloggers to turn their readers into shoppers. They have a flash-sale section where you can buy directly from the site and they take 20 to 30 percent per transaction. According to a report by Business Insider, they now have 105 employees and 10 million monthly visitors. Not too bad for a blog that started up as they were sat around a kitchen table.

[By Cheish Merryweather] [Read More

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