2015 in Review: A Social Media Benchmark & Content Summary for the Luxury Fashion Industry

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In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top luxury fashion brands in the US for 2015. We’ll analyze 9 category leaders: CHANEL, Louis Vuitton, Burberry, Dior, Gucci, Dolce & Gabanna, ARMANI, Calvin Klein, and Versace.


  • Facebook is the largest social network, with just over 45% of the average fan count across all networks.
  • Instagram is the largest growing network for 2015, with an average growth rate of 197%. Facebook lost an average of 6% of fans.
  • Instagram captured over 90% of the average engagement for 2015.

[By Doug Schumacher] [Read More] [From Imediaconnection.com]