The YouTubers selected to attend the camp are all up-and-comers to watch — for each city, YouTube receives hundreds of submissions and selects the users who show the most promise. The company has a good track record for scouting stars; the camp's alumni include beauty/lifestyle vlogger Ingrid Nilsen and the duo behind ASAPScience, a series of fun science explainers. Each of the two accounts currently has over 4 million subscribers.
To be eligible for NextUp, YouTubers need to have already achieved some success on the channel — all must have between 10,000 to 100,000 subscribers, and be monetizing through ads. They also must have uploaded at least three videos in the last 90 days.
Liam Collins, the Director of YouTube's Spaces in North and South America, tells Business Insider that YouTube wants to invest in up-and-coming creators. Attendees of the camp get free access to YouTube's studios, and workshops in video production, lighting, and sound. At the end, YouTube gives them $2,500-worth of camera and editing equipment and invites to exclusive events. That helps the video creators boost their channels, which ultimately boosts the platform itself, Collins says.
YouTube just announced the attendees of the camps in New York City and Los Angeles. Check them out below — these are the new accounts you'll want to follow.
Backtrackvocals: An a cappella group that covers videos of popular songs.
Kyla Laird: A beauty vlogger who gives tutorials on hair and makeup.
Joe Edelman: An experienced photographer who gives tips for taking great photos.
Sensational Finds: A Dollar Tree-loving vlogger who gives tips on low-budget living.
DIY Tyler: A handyman who gives easy-to-follow tutorials on home improvement projects.
Nick Ferry: A woodsmith who shows you how to make things for the home.
MikeAndLaurenTV: A weekly vlog with tips for personal finance and home improvement.
Crystal Joy: A creative vlogger who makes comedic animated videos about her life.
Amy Schmittauer: Host of Savvy Sexy Social, a video series for people who want to create meaningful brands online.
Melissa Denise: A vlogger with tips for natural hair and making DIY costumes.
PolymomoTea: A vlogger who shows you how to make tiny clay crafts.
The Vegetarian Baker: A cooking show featuring vegetarian and vegan recipes.
Answers With Joe: A Q&A-style comedy show that gets pretty existential.
Hannah Hoffman: An animator who makes comedic shorts, vlogs, and bakes occasionally.
Joey Ahern: A vlogger who performs outlandish pranks and challenges.
Natalie Barbu: A vlogger who talks about makeup, fashion, hair, and college.
Alli Cherry: A lifestyle channel about chemical-free living, travel, vintage motorhome renovations, simple DIYs, and home decor projects.
Ashlee Marie Cakes: A mom who shows you how to cook and bake from scratch.
AsianGlow: A comedy series with music video parodies.
BrettLarkinYoga: A professional yoga and meditation teacher who hosts classes on YouTube.
BriansThing: A saxophone player who performs covers of popular songs.
Claire Ryann: A dad and a three-year-old daughter who sing together.
FlavCity with Bobby Parrish: A cooking show with quick and easy recipes.
Freakin Rad: A team of comics that makes videos about superheroes and video game characters.
Andru Edwards: Reviews of new phones, gaming systems, and headphones.
GoBillyKorean: An American who attempts to teach the Korean language.
Riley J. Dennis: A writer and editor who speaks about feminism and politics.
Keishanista: A style vlogger who gives beauty tips about natural hair and skincare.
Long Long Honeymoon: A couple who offers RV travel tips and camping product reviews.
Mr Otter Art Studio: A channel with tutorials about watercolor painting and simple crafts.
PictureFit: A vlogger who makes animated videos about ideas related to fitness and nutrition.
Professor Dave Explains: A chemistry professor who makes complicated concepts easy to understand.
Sierra Schultzzie: Semiweekly videos showcasing DIY projects, fashion, life hacks, and comedy skits.
Chris Commisso: A songwriter and music producer who performs original songs and covers.