Dubai-based beauty mogul Huda Kattan is everywhere these days. Her Huda Beauty false lashes are one of the top-selling items worldwide for Sephora, and thanks to her more than 10 million Instagram followers, she's one of the most wide-reaching voices in international beauty. And last week The New Yorker wrote a feature on Kattan breaking down just how much influence she has in the beauty world.
In the piece, writer Kayleen Schaeffer reveals that Kattan received more than 1,000 products at her office last December alone, sent in hopes that she will promote the companies on her Instagram or blog. Kattan also says she gets "three to four emails a week from very serious and good companies" attempting to poach her as a brand ambassador. While Kattan hasn't signed with any brands yet, her massive influence in undeniable: "She can create a trend simply by posting about it," writes Schaeffer.
The New Yorker makes a good point about Kattan: She's not just one of the many beauty bloggers who found her passion in makeup all on her own. Before starting her own business, Kattan was a professional makeup artist in Los Angeles (where she went by the name Heidi, a result of being raised in the Western world), working with celebrities like Eva Longoria and Nicole Richie. So it really shouldn't be a surprise that Kattan has so much sway when it comes to influencing the beauty-obsessed. Plus, Kattan, a Muslim woman who told The New Yorker that she identifies as a "spiritual person," has a captive audience in an area that wasn't yet saturated with beauty bloggers.
And aside from her ginormous social-media following, her YouTube videos rake in views that range from the hundreds of thousands to more than two million. Kattan says that she moved from Los Angeles to Dubai to become the most famous beauty blogger in the Arab world. "I was focused," says Kattan. "I knew exactly what I wanted." And there's more than enough proof that the beauty world definitely wants her.
[By Renee Jacques] [Read More] [Image from: allure.com]