Beauty quest: Two influencers from S’pore reveal what it takes




The search for perfection and beauty has long been documented, so it was no surprise to learn that more than 3,000 people from 11 cities submitted their videos to the Beauty Bound Asia competition, hoping for a chance to earn the top spot as Asia’s top beauty influencer.

The recently concluded competition crowned its winner last weekend, awarding the coveted spot to 23-year-old Soraya Wongsatayanon from Bangkok, after pitting the contestants through several rounds of video challenges, mentorship programmes and workshops. But what is beauty all about, and is it really worth all the effort?

TODAY had a chat with the two Singaporean finalists from Beauty Bound Asia, Jyoti Sagar Singh, 27, and Jazzy Tan, 23, who were among the 22 finalists who made it to the final round.

Don’t write them off as superficial, though. Tan, who works as a freelance emcee and deejay, graduated from the National University of Singapore with a marketing degree. Meanwhile Singh is a research professional-turned full-time YouTuber (who goes by the moniker SuperPrincessjo online) and holds a Masters in Biotechnology. So why do they feel being a beauty influencer matters? Here’s what they said.

Q: Why the route of a beauty influencer?

Singh: I’ve always been attracted to this. I used to steal my mum’s make-up and put it on when she’s not at home. I also suffered severe acne in my teenage years and I was very emotionally down because of that. So I turned to skincare trends: I started jotting down whatever I read from magazines in a diary. I learnt that what you research in medicine is similar to what goes into cosmetics as well. There’s a lot of R&D involved, so there’s not a lot of difference from what I used to do.

Tan: I just felt that I couldn’t do a conventional job; I’ve tried it but I know that it’s not in my blood to stay in the office all day long. In Singapore especially, there is a big pressure to go to school and, afterwards, work in an office. But not everyone has to live that kind of life.

Q: Some people may say that what you are doing is superficial, and perpetuates the stereotype that women need to look a certain way to be attractive.

Singh: YouTube has a lot of content in there and it’s not just make-up. You can learn everything under this planet on YouTube; so for people who don’t like make-up, they can always watch something else they are interested in. When you build a YouTube channel, you get an audience who really wants to know more about make-up. There will be a little criticism about everything in this world. But I do get good comments from men who say “thank you for helping me help my wife”.

Tan: I have tonnes of people telling me that I look fake, I put on too much make-up. I even have hate comments on my YouTube channel. But I tell them, ‘Hey, it’s just make-up, it’s supposed to be fun’. At the end of the day, your life is short. Do you want to wait until you’re 50-plus before you start to put on make-up? No, it’s not cute. When you’re young, it’s fun to put on make-up and just try the colours, the glitter, and go crazy with your outfit because life is really short ... live however you want and don’t care about what other people say.

[By Joy Fang] [Read More] [From Today] [Image From Vogue.co.uk]

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