Bitmoji App Debuts New Fashion Collaboration "Bitmoji Fashion"


Today, Bitmoji, the popular app that enables people to create their own personal emoji, announced its latest update with the launch of Bitmoji Fashion. Now, users can add personal style to their avatar as they dress themselves in looks currently in stores. Bitmoji's collaboration brings together an array of fashion's most coveted names and speaks to the growing desire for everyday digital interactions to be richer, more visual and evocative of one's personality.

"Bitmoji was created to bring a sense of identity back to the digital conversations many of us are consumed by every day," said Ba Blackstock, Bitmoji CEO & Founder. "With the launch of Bitmoji Fashion, we're taking people's avatars another step closer to being a true extension of who they are in real life. This is an exciting evolution for us as we push the boundaries of messaging even further."

Bitmoji Fashion allows people to dress their avatar in clothes that suit their personal style. With all the right pieces fit for a dream closet, both male and female audiences can make selections from over 35 new, free outfits hanging inside the app. Mimicking a mall setting, Bitmoji Fashion features stunning looks from top designers such as Joie and Tanya Taylor, as well as from high fashion labels carried by distinguished retailer Bergdorf Goodman - including Diane Von FurstenbergRodarteMichael Kors CollectionZac Posen, and Kenzo. In addition to these exceptional brands, W Magazine has joined the Bitmoji Fashion takeover with curated styles by Calvin KleinMarc Jacobs and Alexander McQueen. Bitmoji will continue adding to the designer wardrobe offering in the future.

"We are big Bitmoji fans at Bergdorf Goodman, and are thrilled to be the official retail partner in the Bitmoji Fashion revolution," said Joshua Schulman, President, Bergdorf Goodman & NMG International. "Now fashion fans around the world can enjoy dressing their avatars in signature designs from Michael Kors Collection, DVF, Rodarte, Kenzo, and Zac Posen." 

"Style and social media are both about self-expression, and our collaboration with Bitmoji approaches fashion in a fun, playful way," said Edward Enninful, Fashion and Style Director of W Magazine. "We've curated some of our favorite pieces from the fall runways and I'm excited to see how our readers infuse their personalities into these looks."

"At Joie we know our customer takes care in how she presents herself," said Marla Toplitzky, Senior Vice President of Direct to Consumer. "This is why developing a Bitmoji styled in Joie clothing and shoes instinctively felt like a natural, and fun, extension of the brand. We are thrilled to offer the Joie customer a new way to express herself via text and all things mobile in her favorite looks."  

"I am proud to be at the forefront of this unprecedented fashion partnership with Bitmoji," said Designer Tanya Taylor. "Injecting positivity, personality and color into a woman's daily self-expression is at the core of my brand philosophy. For the first time, clothing as a tool for personal expression is now a truly customizable digital experience. As a regular Bitmoji user, I cannot wait to explore the art of dressing in this exciting, innovative way." 

Beyond the initial launch, Bitmoji Fashion will be releasing new outfits on a regular basis, including looks tied to movies, TV shows, sports, times of the year and key trends in pop culture. This initiative is part of Bitmoji's ongoing plan to improve the quality of daily communication in a personal way—making everyday moments livelier, happier, universally relevant, and now more fashion forward.

[By Jill Ormand] [Read More] [From Prnewswire.com] [Image From Fashiontimes.com]

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