British YouTubers Are Topping Book Charts for Christmas

Our vloggers are expanding from YouTube into book publishing, and they are smashing it.

Earlier this month we explained how the rise of video blogging – or vlogging – had killed the blog star. But vloggers have not turned their backs on writing entirely.

In fact, the book charts now reflect a growing trend of YouTubers successfully publishing their own books.

This weekend vlogging duo, Dan Howell and Phil Lester, became the latest internet stars to grace the book charts, as their debut release, The Amazing Book is not on Fire, reached No. 2 in the UK non-fiction bestseller list.

YouTubers Dan Howell and Phil Lester have released a book called The Amazing Book is not on Fire. Pic: Gage Skidmore.

YouTube book success

“It’s an honour to be among the first few YouTubers to burst out of the internet and gate-crash the book charts,” Howell and Lester said this week.

The pair released their book on ‘Super Thursday’ when publishers start to target Christmas buyers, but they aren’t the only YouTubers with festive selling in mind.

Swedish web sensation Felix Kjellberg, known as PewDiePie, also published This Book Loves You on the same date. (Kjellberg was also named highest-earning YouTuber this year as his annual income hit £7.82m).

Zoe Suggs (Zoella) is one of Britain's most popular vloggers.

The YouTube personalities follow in the footsteps of British vlogger Zoe Sugg (AKA Zoella), whose debut book Girl Online sold more copies in its first week of publication in the United Kingdom than any previous debut novel on record.

This is despite the fact that Sugg causing somewhat of a storm in a teacup on the vloggersphere by admitting (unsurprisingly) that the book had been ghostwritten.

Other Brits to release successful books include fashion and beauty vloggers Tanya Burr and Louise Pentland, singer-songwriter Carrie Hope Fletcher, and comedy-lifestyle vloggers Alfie Deyes and Marcus Butler.

Far from put off by the fact that YouTube is far more of an advertising company than a video platform, vloggers are on the up, and they are taking the book market in their stride.

[By Kitty Knowles] [Read More] [From] [Images From]