Disney And LACMA Team Up To Retell Beauty And The Beast Using Snapchat


[By: Matthew Mueller] [Pop Culture Now] [Read More]

Credit: Disney Style

Credit: Disney Style

Disney is finally starting to open up on details regarding it's highly anticipated live-action interpretation of Beauty and the Beast, but that said, there will always be a special fondness for the animated classics upon which Disney's live-action retellings are based.

To that end, Disney has joined up with the Los Angeles County Museum of Art for a Snapchat campaign called Snapchat Stories, which will see popular stories retold using the real art from the museum in an often humorous way. The Los Angeles County Museum of Art, also known as LACMA, is the largest museum in the western United States, and it contains over 130,000 works of art from which to choose from.

Teams will use Snapchat filters, pop culture, filters, and memes to retell the classic story of Beauty and the Beast, with more stories to come on a bi-monthly basis.

"LACMA’s intentionally humorous Snapchat account not only has made important artworks from our collection vastly more accessible to new audiences, but it has also allowed us to explore these artworks from new points of view," said Michael Govan, LACMA CEO and Wallis Annenberg Director. "Partnering with Disney—one of the most influential and dynamic storytellers of our time—is a perfect marriage of two Los Angeles institutions that love to engage the public with images."

You can view the results of the Snapchat Stories campaign by going to the @OhMyDisney and @lacma accounts. LACMA has experienced great success in utilizing the social media since it first joined back in July of 2014, and engages audiences in a new and unique way.

“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disney stories,” said Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”

We've collected two highlights of the campaign so far in the gallery, which includes a great example of the campaign featuring the always lovable duo of Mrs. Pots and Chip.

Beauty and The Beast hits theaters on March 17, 2017.

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