THERE ARE MORE PROFESSIONAL MILLENNIALS THAN EVER BEFORE, AND NEW MEDIA IS BEING CREATED TO TARGET, AND EDUCATE, THE RISING WORKFORCE.
Last week, we looked at how Millennials are shifting the workplace, and noted that Millennials represent 35% of the U.S. workforce, and will make up nearly 50% by 2025. They’re changing the way work is done, and there is little doubt that Millennials have careers on the brain. When we looked at young consumers’ hopes for 2016, 37% of 18-33-year-olds said they hoped to get a new job, and 22% hoped to get a promotion at work—they were the two top hopes of the age group for the year. Earning more money also went up to 38% for 18-33-year-olds in 2015 from 29% in 2014. But while they’re on their way to becoming the dominant generation in the workforce, and they’re focused on advancing up the ladder, there isn’t currently much media that speaks to the new generation of professionals—but that’s beginning to change. Clearly sensing the opportunity—and seeing the lack of current content—new media is being created by brands old and new to target, and educate, Millennial professionals. Here are three to note.... [ Read More ]
[ By: Y Pulse Staff ] [ Y Pulse ]