Gary Pepper Girl Blogger Nicole Warne Spills Her Beauty and Business Secrets


If you don't know Nicole Warne already, allow us to introduce you: She's the Australian fashion and beauty writer behind the incredibly popular Gary Pepper Girl blog. We've long been fans of Warne not only because we covet her laid-back chic style, but we also can't help but love a woman who has managed to find success in the fields of fashion, digital and social media, and e-commerce, creating a completely self-made empire. And next month L'Oréal Professionnel will be releasing its It Girls campaign comprising six fun hair looks on both her and actress-singer Josephine de la Baume. 

We got a sneak peek and a behind-the-scenes view of some of Warne's styles (created by hairstylist Sam McKnight and hair colorist Frédéric Mennetrier), which featured a lovely violet hair shade created with Majirel Vibrants professional hair color and a freshly cut wavy bob meant to be a modern take on a Marilyn Monroe-esque look. But even better: We also grabbed a few minutes with the Aussie over the phone for some down-under beauty tips, her tricks to looking good while running around, and her advice for women seeking to start their own businesses. Check out her lovely looks and all the great tips she spilled below. 

Lipstick: Tell us about the hair transformation they gave you. That cool purple color?
Nicole Warne: That was actually the first time I'd ever colored my hair, so Frédéric was quite excited. He could tell my hair was healthy and had never been touched before. It was a learning curve, because I didn’t predict it would influence certain things I'd wear. For example, I couldn’t really wear certain shades of pink or yellow or blue. Now I understand why women invest so much time, effort, and money into their hair and hair color products. It also really changes your personality. You feel like a new woman when you dye your hair. 

L: What color are you now? Do you view it as an accessory?
NW: I'm dark brown now. I always thought fashion and beauty went hand-in-hand to complement each other, but I definitely see that it’s fashion, beauty, and hair as well. It’s a package. I've styled my outfits and beauty looks to suit my hair color and often the hairstyle.

L: What hair color advice would you give to a hair color first timer?
NW: Two things: Do your research and find a hair salon through word-of-mouth that you can really trust. Frédéric was experienced, so I was calm. My hair is essentially black, so explained to me that he had to do it in a delicate way. (He didn’t bleach it completely because that would've been too harsh.) Also educate yourself on the kind of hair you have and finding an amazing hairdresser that specializes in that hair type. And it's so important to invest in hair care. I went back to Australia, where the sun is probably the harshest of anywhere in the world, and I realized very quickly that I was used to going swimming in the ocean and being quite careless with my hair. 

L: Has growing up in Australia influenced your personal style?
NW: Definitely. I think everyone is influenced by their environment and the people they’re surrounded by. Since the Aussie lifestyle is so laid-back, I think that's reflected in my style. It’s very relaxed and minimal. All the Aussie designers are minimal and modern too; it’s very less is more. We always try to find the easiest way to dress ourselves.

L: What products do you need at all times for your minimalist, carefree beauty routine?
NW: Well, I usually go from meetings all day to events at night, so I always have a fresh water spray to keep my skin hydrated. Red lipstick is my go-to, and I always have an illuminator, which is an Aussie beauty secret. I love the one by Giorgio Armani. And I keep a lot of beauty products in my bag just to add a little bit of glamour during the day. We all feel a bit disgusting once 5 P.M. rolls around. 

L: Do you have a go-to hairstyle for a bad hair day? 
NW: Oh sure! People don’t believe me, but a wave is pretty easy to maintain. It takes about five minutes to do in the morning. I don’t curl it completely; I just use my straightener and bend it back and forth with a zigzag. It's a trick I picked up from a hairstylist on-set because I complained about not having much time in the morning. It's a great way to add texture to my hair.

L: You're so young to have created such an empire. Any advice for women who want to start new businesses?
NW: If you’re going to start your own small business, know that it’s a very competitive space in every industry. I always tell people to do a business plan when they're developing their brand. It sounds simple, but a lot of people jump ahead a few steps to their end goal. They don’t break down how they’re actually going to be able to get there in a realistic way. That was essential to growing my business. And learn from other’s mistakes. With the Internet, it's easy to observe your competitors and monitor what they’re doing right. Then you can find your own niche market and how you’re going to have a different point of view. People think it’s actually harder to start a small business these days, but I think the opposite!

You can find Warne's work at garypeppergirl.com.

[By Beth Shapouri] [Read More] [From Glamour.com ][Images From Glamour.com]

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