Magazine publisher Hearst is currently working to develop a new digital website to cover lifestyle, fashion and beauty news — WWD reported on Monday.
Hearst declined to provide details to the U.K.-based publication.
News broke back in July that Hearst is also working with popular social media platform Snapchat to launch a new, undisclosed product. The company's digital president, Troy Young, is currently overseeing both enigmatic projects.
Hearst is expected to name an editor-in-chief for the mystery website project soon. According to WWD, editorial positions for managing editor, senior fashion editor, beauty editor and health and fitness editor have recently opened — in addition to a slew of reviewing jobs for food and drink, appliances, electronics and automobiles.
Luke Crisell is the current head of Hearst's burgeoning Snapchat initiative, and he reportedly hopes to bring an e-commerce element to the social media product. Crisell was the former Editor-In-Chief of fashion company Aritzia and hired by Hearst about six months ago to work on "special projects."
"Do you think the relationship between the user-and especially the young Millennials in Snapchat who have wised up to the fact that their data is being sold from other social media-do you think that they have a different relationship with Snapchat because of that? Do you think they trust you more is what I'm asking?" Cosmopolitan Editor-In-Chief, Joanna Coles, asked Snapchat co-founder and chief executive, Evan Spiegel, in Cannes back in June.
"We definitely like to think so. We try to make it very clear, what value you get when you give us a piece of information," Spiegel responded.
Fashion brands have been buzzing around Snapchat's mobile video messaging service — which is currently valued at a hefty $19 billion — for more than one year.
Currently, Snapchat has ongoing partnerships with Discover, Vice Media, Cosmopolitan, CNN, People, The Daily Mail, National Geographic, Comedy Central, Food Network, ESPN, Buzzfeed and iHEartRadio,
[By Kelsey Drain] [Read More] [From Fashiontimes.com] [Image From mashable.com]