The report was based on data from a survey of 441 influencers; respondents were selected based on size of reach, social footprint, and vertical. The topics covered by the influencers surveyed include parenting, fashion, DIY, technology, and food, among others.
Some 85% of influencers say they accept monetary compensation from brands, 11% say they do not take any form of payments, and 4% only accept only products.
Some 42% of influencers say they charge brands between $200 and $500, on average, per post; 37% charge less than $200, on average.
Most influencers (67%) say they believe that consumers still trust recommendations in posts that are labeled "sponsored" or "paid."