Fashion week was initially meant to be all about the runway, but then Instagram happened, turning street style into a sartorial spectacle on par with the catwalk. Cracking it as a bonafide 'street style star' can turn you into a fashion industry celebrity overnight - so it's no wonder the style set are vying for 'best dressed status' during the seven days that constitute Australian fashion week.
Here, renowned international street style photographer Adam Katz Sinding - who is in town snapped all the Australian fashion week action as a guest of Sunglass Hut - lets us in on what he looks for in a street style subject, and it turns out it isn't all about donning head-to-toe, fresh-off-the-runway designs every time you step out.
What makes an outfit great to photograph?
After 8 and a half years of doing this I find that I look less and less at the outfit and more and more at how the person is wearing their look. They need to appear comfortable in their clothes, confident. The outfit needs to be an expression of their personality. Nothing forced. Just an honest representation of one's self.
What do the most stylish women have in common?
I think having a strong personal identity is a the best trait one can have. Knowing what looks best on you. Knowing how to dress to fit your lifestyle. I used to wear clothes that didn't work for my line of work. I feel that I looked a bit desperate. Now my clothes reflect my lifestyle, and I would assume that this makes me appear more as myself, and not as if I'm trying too hard. I think that as long as you know who you are, you're capable of dressing yourself in a way that makes you the full package. This, to me, is true style. It's not about brands or trends.
How do Australian women stack up against the rest of the world in terms of street style game?
I love coming to Mercedes-Benz Fashion Week Australia. Women seem so much less pretentious than in New York or Milan. Everyone appears much healthier, and thus, for me, much sexier. Being at Carriageworks watching the people enter and exit the shows is great eye candy. Also seeing Australian brands worn which you wont see in the European and American fashion weeks is always exciting. The cuts are different, lots of prints, more colour. It's a nice change of pace! In addition...and maybe paramount: Australian women are very (very) hot. So...I'll be back next season as well.
What is the one thing that makes you not photograph someone?
Posing. Ugh. I hate posing. Just go to the show. Ignore me. I will get the photo if it's meant to be. Don't peacock. Just do your thing. I want to capture the lioness in her natural habitat, not go see her in the damn Taronga Zoo.
And lastly, what are your top 3 sure-fire tips for getting snapped at fashion week?
The contrary to my last answer. Just do your thing. I always like to say "Live your life" which I guess makes me sound like a jerk, but it's honest. I shoot the atmosphere and the mood of fashion weeks. The individuals play a major role in this, but once the environment becomes fake, I lose interest. If I'm shooting in Sydney, and some kid in Omaha, Nebraska wants to know what it's like to be at Carriageworks for MBFWA, I want to show them the honest cross-section of what it really feels like. I'm not going to create a story that's not already unfolding. So: Live your life, and I'll do my best to show people what that life is like.
[By: Grace O'Neill] [Harpers Bazaar ] [ Read More ]