The technology company operates a global creator marketplace with over 550,000 users in 70 countries, including more than 14,000 creators based in Canada. Brands and agencies utilize the IZEA Exchange (IZEAx) to execute sponsored social campaigns and generate content for marketing purposes. In the company's nine years, IZEA has facilitated over 3.5 million transactions and has served a range of premium clients including the top five global consumer packaged companies.
The Toronto-based team will be led by Tiffany Heimpel. Ms. Heimpel has an extensive background in advertising, corporate brand marketing and account management. In addition, she is recognized as a seasoned content creator in the Canadian blogger space, appearing frequently on national television programs such as Marilyn Denis, CTV, CP24 and The Morning Show. As Director of Canadian Client Partnerships, Heimpel will offer unparalleled insight on the value of IZEA from both a brand and influencer perspective.
"Having worked agency-side, client-side, and influencer-side, I have a unique perspective on this space. IZEA's offering in the Canadian landscape is unmatched. I'm elated to be leading IZEA's entrance into the market at such a dynamic time in Canadian marketing and advertising," says Heimpel.
"IZEA is proud to be a member of the Canadian marketing landscape," says Ryan Schram, Chief Operating Officer of IZEA. "We believe our innovative spirit and desire to form lasting partnerships with creators and marketers alike aligns naturally to the country and its people. The team we've assembled is best-in-class as a resource for influencer and content marketing thought-leadership."
As a technology pioneer, IZEA has invested tens of millions of dollars in the development of a global ecosystem to ensure the company continues to remain at the forefront of influencer and content marketing. The Canadian presence will allow for a more immersive IZEA experience for both companies and content creators looking to develop meaningful brand relationships.
About IZEA: IZEA operates the premier online marketplace that connects brands with influential content creators. IZEA creators range from leading bloggers and social media personalities to A-List celebrities and professional journalists. Creators are compensated for developing and distributing unique content on behalf of brands including long form text, videos, photos and status updates. Brands receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit http://corp.izea.ca
Safe Harbor Statement This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur.
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