If you keep up with the blogging world, there's no doubt that British beauty Danielle Peazer is on your radar. And while you also might recognize her name from her days as the girl-with-the-band when she dated 1D's Liam Payne or caught her on tour dancing with everyone from Justin Timberlake to Katy Perry, it's the fashion, beauty, and fitness advice on her blog, Idle Lane, and her YouTube channel that have landed her a new gig: her own beauty line. Launching with three fragrances, three eyeshadow palettes, and a rollerball set, we spoke with Danielle about her Peace, Love, and Happiness collection while the whole project was still under wraps.
"Basically, it was inspired by my tattoo," she said, pointing to the tiny peace, heart, and smiley face drawings that sit vertically on her wrist. "I got it done when I was 22 years old and our family had had a bit of a tough year, so this was to remind me of what's important – to really be content and do what's right for me."
Packaged in a chic black matte box with color accents of gold, blush, and deep pink that correspond with the scents' moods of peace, love, and happiness, Danielle spent a year and a half perfecting each fragrance and eyeshadow. "[For the fragrances], I did my own secret research by wearing testers without my friends knowing and they would say, 'Oh, you smell really good, what are you wearing?'" she said on picking the perfect notes."I also wanted to give people the freedom to be able to do what they like, so we used this fragrance fuse technology that lets you layer the fragrances any way you like to create your own scent," Danielle added, which works thanks to each fragrance's linking notes of jasmine, vanilla and musk.
As a professional dancer, Danielle knew exactly what she wanted when it came to the eyeshadow palettes, going for highly pigmented powders and including a neutral priming shade in each palette that you can wear alone or as a base to prevent creasing and oily eyelids. "Each compact's got a massive mirror and then eight [removable] shades with shimmery and matte finishes," she told us. "You can mix and match them any way you like, and they've also got an applicator with a shadow brush on one end and a blending brush on the other so you don't end up with panda eyes."
While you wait to shop the whole collection when it becomes available online at thefragranceshop.co.uk starting February 6 (and in Walmart stores if you're in the US!), click ahead for the breakdown on each product.
[By Marissa DeSantis] [Read More]