London Fashion Week Generates One Million More Tweets Than New York (...Despite Being Three Days Shorter)


The findings also significantly showcase the progression of Burberry's social strategy

While not everyone is fortunate enough to receive front row invites to the biggest shows during fashion month, the majority of us are feeling its impact through its presence on social media. 

Whether it's our friends regramming models on the catwalk, a fashion editor's front row view or even the houses themselves stirring up social media conversation, it's almost impossible to escape the style onslaught. And thank goodness for that.

In a study conducted by We are Social, findings have suggested that London is better for brands than New York on social media - despite it being an eight-day showcase as opposed to London's five-day event.

With a total number of 2.5 million tweets surrounding London Fashion week, New York's equivalent only generated 1.6 million.

Despite this difference, the ratio of tweets from male to female remained almost identical across both cities.

While London provided a slight female skew with 76% female and 24% male gender split, NYFW generated tweets with a 74% female and 26% male split.

Perhaps unsurprisingly - but a point for patriotism nonetheless - Burberry were the outright winners across both events, accounting for 1.75% of all LFW tweets - 6 times more than the second highest performing competitor, Alexander Wang in New York.

With brand ambassadors Cara Delevingne and Kate Moss joined on the Burberry front row by the likes of Benedict Cumberbatch, Jourdan Dunn, Paloma Faith and Sienna Miller - as well as the brand's innovative reveal of the collection on Snapchat prior to the show generating 10k mentions on Twitter itself - the research is further proof to the already well-known notion that Christopher Bailey's revolutionary vision at Burberry is a thoroughly modern one.

[By Charlie Teather] [Read More]

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