In time for New York Fashion Week, Maker Studios has bowed its original fashion series created in collaboration with stylist Rachel Zoe, editor-in-chief of The Zoe Report.
The first two episodes of At Large aired Sept. 15 and 17. The final episode will go live on Sept. 19. Each of the episodes will live on The Zoe Report‘s YouTube channel, with supporting editorial and style “lookbooks” featured on Zoe’s fashion webpage.
Zoe signed a content deal with Maker earlier this year. At the time, the Disney-owned MCN was looking to use the platform to produce original content across platforms.
On its YouTube channel, The Zoe Report has garnered a modest 12,600 subscribers and 1.1 million total views since joining in 2011. More broadly, The Zoe Report, a digital magazine that focuses on fashion and lifestyle, has 1.8 million email subscribers and more than 11 million followers across social media platforms, according to a media kit supplied by the Zoe’s company, Zoe Media Group.
Episodes of At Large were filmed during fashion week in New York (Sept. 10-17) and features three of Maker Studios’ top fashion and beauty stars as they report “at large” on current fashion trends. They include:
- Teni Panosian (MissMavendotcom), blogger, influencer and fashion and beauty guru (800,000 subscribers, 38.5 million views);
- Maya Washington (Shameless Maya), fashion, beauty and lifestyle influencer (600,000 subscribers, 39 million views); and
- Rachel Nguyen (thatschicblog), digital fashion influencer (23,000 subscribers, 678,000 views).
The show follows a docu-style format and sees the women rub elbows with fashion makers on and off the runway, including private fashion showings with designers and editors. Zoe and her team offer their expertise on how the fashion on the runway will shape the trend landscape for the next season.
[By Darah Hansen] [Read More] [Image from NY Page Six]