[By: Lilith Hardie Lupica] [Vogue AUS] [Read More]
Marc Jacobs is again using the power of social media to find his eponymous beauty line – Marc Jacobs Beauty – three new faces.
In 2014, Jacobs previously used same the tactic and #castmemarc hashtag to find a face for his now decommissioned line Marc by Marc Jacobs.
This latest social media campaign is looking for beauty vloggers specifically, who, to be considered, must post an Instagram video before December 5 describing their beauty and fashion inspiration and, of course, uses the hashtag #castmemarc and tags @MarcBeauty.
Citing a brand statement, Fashionista reports “this isn't about airbrushed perfection — Marc has always been known to find beauty in authenticity and imperfection.”
Ready, set, blush.