When it comes to documenting NYFW, one social media platform has this thing on lock. Designer Misha Nonoo showed an entire collection on Instagram instead of showcasing IRL, and it only proves that your favorite way to kill time is now taking over fashion week. Keeping up with the action via Instagram has been really cool, especially for those of us who couldn’t be in NY. In the city or not, if your Insta game is strong, you haven’t been missing a thing.
Between devoting an entire section solely to the week's events and having designers show on social media instead of on an actual runway, Instagram’s the place to see the action, especially since the most important part of a runway show is how much of an impression it makes. The beauty of an Insta-show is that it will be viewed more than once, and considering that it’s the first-ever show of this kind, I’m sure it will be talked about for a while to come.
See just a few of the ways that this popular social media site is where it’s as far as getting a “front row seat” at NYFW. With it becoming such an integral part of fashion (and the way we live our lives, in general) I’m excited to see where this will go.
1. Mista Nonoo Insta-Show
I love how you have to scroll through to see each outfit. It's a fashion show in your hands, and I can't think of anything better than that.
2. Instagram NYFW Section
Curating the best of the best NYFW photos, this section will help you stay in the know.
3. Behind The Scenes
Brands like Proenza Schouler have been taking you behind the scenes to see the process behind their SS16 collections via the social media platform.
4. Ain't No Party Like A Fashion Week Party
Fashion blogger Bryan Boy is giving glimpses into after parties and more this fashion week.