Our Selfie Obsession Is Good News For The Luxury Beauty Market


In a world obsessed with selfies, we wouldn't be surprised to hear that Photoshop's revenue was steadily picking up.

What we we couldn't have predicted is the fact that there has been a massive surge in highlighters being sold. Yep that's right, our determination to get the perfect, candlelit snap has resulted in us buying up A LOT of illuminating products.

According to global information company the NPD Group, the selfie craze is particularly affecting the the luxury make-up market, which has now reached sales £390 million in 2015 – a 15% increase on last year. 

“Celebrities such as Kim Kardashian, Beyoncé and Cara Delevingne have inspired a generation of women to post selfies on social media channels such as Instagram and Facebook,” says June Jensen, director UK beauty for The NPD Group.

“Face, eye and lip make-up is vital to achieving a photo-ready finish and brands have responded with foundation and primers that reference the look people want to achieve using terms like photo-ready, camera-ready and HD. It’s spurned a new sub-sector and is driving sales.”

The most marked growth, however, is in strobing or highlighting products – with sales up a whopping 48.5%. Jensen adds "This has been a huge topic on social media, on beauty blogs and in the mainstream press.

"Brands have capitalised on this with new launches and focusing marketing on existing lines to drive sales in store and online."

Remember - it's Kim Kardashian's world. We just live in it.

[By Daniela Morosini] [Read More] [Image from Style Honey Life]

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