The team behind 'They All Hate Us' spoke at our innovation event, #ELLEInspires.
Tash Sefton and Elle Ferguson, the powerhouse minds behind the cult fashion blog They All Hate Us, have opened up about the road to success in the tumultuous world of fashion–and what exactly set them on it.
Speaking at our #ELLEInspires: The Ideas Lab event with some of Australian fashion’s most inspiring minds, Tash and Elle revealed how they met and how they came up with the idea that would eventually led to They All Hate Us.
Tash, one half of the duo, revealed that, after beginning her career as a fashion design student at Sydney’s own Whitehouse Institute of Design (where she realised the design world wasn’t for her), she began her journey by working in fashion business at General Pants, where she met Elle.
Working together in a Sydney office, Elle and Tash–who became fast friends–started sending each other daily emails containing images, editorials, quotes and runway images, after they covered every spare inch of their office walls in inspiration pictures.
Eventually those emails cottoned on with the rest of their office, who started to request to be added to them. With just the office staff alone tagged onto the email chain, Tash and Elle crashed the office server.
This, Elle revealed, led to her and Tash starting They All Hate Us, a blog to replace their emails.
But the jump from fashion business to blogging wasn’t instant or easy, revealed Tash. Sefton revealed that the duo made the jump after the blog had already gained some notoriety and Tash was preparing to return to work after giving birth to her second child.
Her husband asked her, she told the crowd, “why are you even going back [to work]?”
So, she reveals, they didn’t.
“I was so scared,” revealed Tash, who revealed that leaving their “dream jobs” to start their website was “terrifying”, but fortunately they both had the skills to make it work on a business level.
“We had these tools, we had this skill set that enabled us to go ‘You know what? We’re going to take this leap of faith,” said Elle. “We’re at this point where we’re not scared anymore.”
Elle and Tash enlisted the help of Tash’s husband Mark to build them a website and the business has spiralled and grown into the one you recognise (and stalk) today.
The success of said business, Elle reveals, stems from their own individual voices and drives.
“There was no man at the top saying ‘You can’t do this’,” Elle told the crowd, “We have created this thing where we can do whatever we want to do, because it’s ours.”
You can watch Tash and Elle’s inspiring speech here.
[ By: Editorial Staff ] [ Elle.AU ] [ Read More ]