'W' Magazine, Hugo Boss Partner For Fashion Photog Contest


Condé Nast’s Wmagazine today announced a partnership with luxury fashion company Hugo Boss for a fashion photography contest called “The Shot.”

“The Shot” is a talent search for the “next big name in fashion photography,” according to a statement. The winner will have the chance to shoot a feature for W’s September issue.

The partnership will include “high impact advertising” from Hugo Boss on wmagazine.com, as well as social-media integration. Condé Nast told Publishers Daily there will be Hugo Boss-sponsored posts on W’s social media accounts.

The winner of the contest will also be considered to shoot a brand campaign for Hugo Boss.

Additionally, W and Hugo Boss will team up for an event celebrating “The Shot” during New York Fashion Week.

W has also teamed up with Tumblr to share the talent search with the social media platform’s creative community.

Publishers are increasingly taking part in similar partnerships to extend their brand beyond print and reach their audiences in a more personal, connected digital space.

To enter the contest, photographers who have not worked for a major U.S. fashion magazine can visit W magazine’s Web site and upload up to three original images. Submissions will be showcased on W’s “The Shot” Web site, for public vote, and select images will be spotlighted on W’s social-media channels.

Entries will be reviewed by a panel of judges, including Stefano Tonchi, Jason Wu, photographers Inez van Lamsweerde and Vinoodh Matadin, the International Center of Photography’s curator in residence Charlotte Cotton, and W senior photo editor Esmé René. 

Last year, the magazine scouted for models instead of fashion photographers, launching the #WmagModelSearch on Instagram. The winner was signed by IMG Models and walked the runways of New York Fashion Week.

The contest is open until April 30. The winner will be announced in May and featured in W’s September issue.

[By Sara Guaglione] [From Media Post] [Read More]

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