What a day in the life of an influencer is really like


No two days are the same.

One of the questions I get asked most is what does a typical work day involve. What I love most about my job at the moment is that there aren’t really typical days; it can vary depending on appointments, shows, travel and the seasons. But if I had to put it down to a daily schedule, a weekday for me looks a little like this.

I like to try to wake up early (this is much easier in summer) and go to the gym before work. My favourite classes are Barre Body, Pilates and Yoga - I usually try to do this twice a week and on my days off I’ll go for a walk around the neighbourhood with my dog.

The day begins! Firstly I run through some emails and get ready for my first meeting of the day.

Breakfast meetings are my favourite. Today I’m having porridge and coffee at Jackie’s in Paddington with my photographer, Kelly. We’ll usually brainstorm a few ideas for shoots and locations and look at what needs to be scheduled over the coming weeks. I always try to get a flat-lay at breakfast using my Olympus OM-D E-M5 Mark II. Today I’m shooting on aperture priority, a semi-manual setting which gives me control over lighting and depth of field, resulting in nice, bright images. Once I’m sure I have the shot, I sync my iPhone to the camera using the OI.Share app - this allows me to instantly transfer the shots I like to my camera roll, ready for posting on Instagram.

On to my next appointment, at my agent, Bespoke PR. Today I’m popping in to pick up a few pieces for upcoming shoots and have a browse for outfit options to take with me to New Zealand Fashion Week and New York Fashion Week. Having my camera is always handy - I take snaps of anything I want to keep in mind for future shoots or travel, and sometimes I’ll try a few things on and get a quick photo to keep as a reference.

I’m off to a new season showing, but first I want to get some outfit photos for the blog. I see a nice wall around the corner and Kelly takes a few quick snaps for me. One of the things I love most about the Olympus OM-D E-M5 Mark II is the auto-focus feature. Often I shoot looks with just a few minutes to spare between appointments, so it gives me confidence to know I’ll get a great shot just in time!

Time for my last meeting and second coffee of the day. I catch up with another PR agency to talk through collaboration ideas at a cafe in the CBD.

Back home and straight to my desk to answer a few more emails. Once I’m feeling a little on top of things, I like to transfer all my images from the day across to my laptop. I do a little bit of editing and sort my images into categories, whether it’s references for upcoming shoots, content for the blog or shots I want to save and post on Instagram.

Wearing H&M Studio dress and coat, J Brand jeans, Aquazzura flats and Celine bag.

If I don’t have an event on, it’s time to wrap things up and get organised for dinner. I’m always looking for new recipes to try, I love cooking with wholegrains, lots of veggies and experimenting with healthy takes on my favourite desserts.

After dinner and a little unwinding (usually with Netflix or a good book) I do my last bit of work of the day. I tend to be a bit of a night owl, so I usually schedule a lot of my blog content and do a little bit of admin between 9 and 11pm, then it’s time for bed.

[By Talisa Sutton of Badlands] [Read More]