What It’s Like to Work As An “Instagram Husband”


Instagram.com/andrewarthur Socialyte Commentary: Chiara Ferragni's current photographer who's job Task Rabbit emulates with their "Instagram Husband" feature

Instagram.com/andrewarthur Socialyte Commentary: Chiara Ferragni's current photographer who's job Task Rabbit emulates with their "Instagram Husband" feature

[By: Chloe Hamilton] [iNews UK] [Read More]

Jack-of-all-trades Ollie Edwards, who juggles his part-time office role with a job as tasker for online home-services platform TaskRabbit, took on a rather unusual role this year when the latter company launched its Instagram Husband campaign during London Fashion Week. 

 

The term Instagram Husband (or Wife), which originated in America, describes a person who takes photographs of Instagrammers and fashion bloggers – and Edwards, who is a freelance photographer, was recruited to take photographs of bloggers striking poses. 

 

“In the days leading up to, and during, this year’s London Fashion Week I received loads of requests and was able to shoot in some amazing locations across the capital,” says Edwards, who assures me that none of the bloggers he’s worked with have been divas. “I love meeting cool new people while having the opportunity to build my photography portfolio.” 

 

The job isn’t without challenges, though. Recently, Edwards did a shoot with a blogger and her new French bulldog puppy. “It was pretty challenging getting the dog to stay still, make the clothes look good, and get the right shot all at once,” he says. “It was a lot of fun, though, and we got some amazing shots in the end.” 

 

There is a knack to blogger photography, too, Edwards explains. “It’s quite different to the kind of shots I had been taking in the past. It took some time to get used to the editing style, especially as most of the shots are going on Instagram, where you’re working with a square frame.” 

 

According to Edwards, who says he’s seen a surge in demand for this type of photography, most bloggers are grateful to work with photographers. “People are unaware that a lot of bloggers take their own shots because they look so professional, but it’s not an easy job to do on your own.”

 

Comment