Who's More Important to your Brand - Influencers or Journalists?


YouTube premiered its Rewind 2015 video this week. The annual recap was full of the influencers who have become marketing darlings for reaching young consumers on behalf of products from consumer packaged goods to beauty products.

But have influencers surpassed journalists as brands’ top targets? (Two top marketers debated the topic this summer). Have your say below or tweet at @PRWeekUS with your answer.

[By PRWeek Staff] [Read More] [Image from youtube]

 

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