[By: Lauren Grounsell] [Daily Mail Australia] [Read More]
'I see younger men starting to wear makeup, shaping their eyebrows and straightening their hair': Rise of the influential - and VERY preened - male beauty bloggers
Male beauty vloggers are on the rise as men embrace grooming
Vlogs cover everything from shaving to addressing unwanted body hair
FEMAIL has spoken with three Australian male beauty vloggers
They said men are more willing to embrace a beauty regime and products
Some men are even wearing make up, with tutorials available online
Beauty and skin care is no longer secret women's business.
An increasing number of men are turning to online beauty blogs and vlogs for tips on grooming and styling, and they're not afraid try it at home.
FEMAIL has spoken with leading male grooming experts to find out just what men are after in the style stakes, and what prompted the shift towards a new era of beauty conscious males.
'Men are either intrigued to find out more about male grooming or have already embraced what I call the "modern male" and are searching for new ways or methods to improve their male grooming regime,' male grooming expert, model and TV presenter Stephen Handisides told Daily Mail Australia.
'Men are very private so searching and buying products online is perfect for us.'
On Mr Handisides' website are blog posts about maintaining a moustache, business hairstyles for men and tutorials about how to manage not-so-sexy back hair.
'Some of my most read blogs have been around tips on maintaining a well groomed beard,' he said.
'Blogs that are more focused on giving tips and have video embedded are more read from my experience as we like to extract information quickly and use it straight away.'
Melbourne resident Simon Proietto is another man making his mark on the beauty industry.
Mr Proietto is the founder and editor of The Skincare Obsessive, a beauty website dedicated to all aspects of male grooming.
He started the website a few years ago after identifying a need for more skincare focused blogs.
And you only have to look at Mr Proietto's Instagram, which has an impressive 12,700 followers, to know men are hanging on to his every word.
'When it comes to beauty men like to hear things come from another male as our skin is different to women,' Mr Proietto said.
'Shaving is a really big part of a mans skincare routine and that's where men normally need the most help.'
So what are men looking for, and just how far are they willing to go in the name of beauty?
I see younger men starting to wear makeup, shaping their eye brows and straightening their hair.
'In the past it was seen as bit of a 'taboo' to wear skincare as it wasn't manly but this has all changed when we see that men are almost spending as much as women on beauty products each year,' Mr Handisides said.
'Men are experiencing facials, manicures, pedicures and are taking the advice from the beauty experts in skin maintenance.
'I see younger men starting to wear makeup, shaping their eye brows and straightening their hair.
'Men in their forties and fifties [are] looking at ways to make themselves look younger and better for their age with fillers like Intraline for men and skin tightening.'
Youtuber and Instagram star Matt Hey, who is known online as Alright, Hey!, said often men would stumble across advice online they never even knew they needed.
Mr Hey, whose spoof DIY Kylie Jenner lip kit tutorial was viewed more than one million times, agreed men were embracing beauty.
'It's now becoming accepted for guys to take care of themselves - we aren't all working in fields or in coal mines any more - there's no excuse for dry skin,' he skin.
'Male beauty blogging is a new thing that people are still getting used to, so they find it interesting.
'I feel like we can give a different insight and different techniques.'
Mr Hey's own videos include everyday make up tutorials, as well as comedic videos based on characters he has developed.
So what advice would the professionals give a man looking to up his skincare routine?
'Just stick to a really basic routine, cleanse twice a day, exfoliate before you shave to make sure your getting the closest shave possible, moisturise twice a day and wear sunscreen,' Mr Proietto said.
'Once you start up with a basic routine you can then start adding things like masks, serums and even eye creams, just do whatever you're comfortable with.'