LOS ANGELES — Connor Franta can now add coffee connoisseur to his growing resume.
The YouTube star — who has written a book, partaken in a presidential debate, launched a music label and will run his own camp this summer— released a subscription service that offers paying customers a 12-ounce bag of premium coffee beans on a bi-monthly basis.
SEE ALSO: #TeamInternet gets its own summer camps with Bethany Mota, Tyler Oakley as counselors
Franta's roasting partner is San Francisco-based coffee maker Ritual Coffee Roasters. The first blend is a Colombian blend called Los Gigantes.
nothing better than @commonculture coffee in the morning! order my official coffee here: commonculture.co ☕️💛
The service, which will charge about $24 per shipment, is part of Franta's existing lifestyle brand Common Culture, which features both music and apparel.
"Common Culture doesn't seem like work it just seems like something I want to do," Franta told Mashable in an interview earlier this year. "[My career] has just been an evolution of me as a person and what I want to do...everyone starts out just making videos and eventually you're like — for me at least — it wasn't creatively fulfilling. I wanted to do more."
Franta came up with the idea of Common Culture while writing his book.
The coffee news comes just a year after Franta,who has amassed 5.2 million subscribers to his YouTube channel, first announced the project.
This is not the first time a YouTuber has utilized a large following to build their brands. Notably, Michelle Phan launched Ipsy — her successful make-up bag subscription service — in 2012.
Image: common culture
“Coffee has become a key component of my everyday life," Franta said in a statement following the announcement. "To me, it’s more than a delicious, caffeinated beverage. It’s a way to relax, clear my mind and eagerly take on the day. I am thrilled to finally be able to share that same experience with anyone who wants to participate through Common Culture Coffee’s specialty subscription service."
[By Saba Hamedy] [From Mashable] [Read More]