the  #SocialyteGala, hosted by Menswear Dog, will celebrate 150+ of the industries leading digital personalities during New York Fashion Week in benefit of the Rescue Paw Foundation.


Media contact: Molly Madlock – Molly@Socialyte.Co

New York, New York – Influencer casting agency, Socialyte will host its annual #SocialyteGala on Sunday, Sept. 8th, 2013 at 7pm at The Box. The event will benefit the Rescue Paw Foundation, a nonprofit created by London Jewelers founder Candy Udell

Bringing together top fashion bloggers and lifestyle influencers such as Damsel in Dior, Wendy's Lookbook, and Viva Luxury the #SocialyteGala will award the very best in the field of luxury digital media. 

Voting for nominees will begin Monday, August 26th at

Final winners will be selected based on amount of repins on Pinterest, with an industry committee selecting from the top three most pinned nominee images. 

Award winners will be announced on September 8th at the #SocialyteGala, taking place at The Box, 189 Chrystie Street, 7PM - 11PM. This invite-only event will be hosted by Tumblr-sensation Menswear Dog, and feature master of ceremonies Trey Smith aka DJ AcE, live acts from The Box’s theatre, and a special performance by Interscope’s Natalia Kills (YouTube). Presenting sponsors include, Express, Gardein, Pierre Michelle Salon, Songza, The HuntPavan Liqueur and Francis Ford Coppola Wines .

Winners in nominated categories will receive a Socialyte Award, a hanging pendant necklace featuring the agency's signature star logo. Designed by Satu and Celeste Greenberg, the sisters behind New York-based Tuleste, this custom statement piece will only be available to winners of the awards.  


"It's a fashionable fete, to save some pets."  Beca Alexander, President of Socialyte, Editor-in-Chief of FashionINDIE

 "We're bringing together the world's most influential digital stars to help raise money for an amazing cause. It's a chance for us to show some love for pets in need and all the creative talents that represent the future of fashion." - Daniel Saynt, Creative Director of Socialyte, Founder of FashionINDIE, Former CMO of Rebecca Minkoff and Producer and Host of the Bloglovin Awards 2011


Socialyte is a casting agency that helps brands connect to  a carefully curated group of 200 top fashion, beauty and luxury lifestyle influencers. We create and distribute branded advertorials reaching over 100M affluent fans each month helping clients increase sales and fanbase on Facebook, Twitter, Instagram, Pinterest, and Youtube. [Read More]


Notable nominees include Leandra Medine of the Man Repeller (4 Nominations including one for her collaboration with GlossyBox and Coach), Emily Weiss of Into the Gloss (3 Nominations),  Chiara Ferragni of the Blonde Salad (3 Nominations), Bryan Boy (2 Nominations including one for his collection with Adrienne Landau), Tina Craig and Kelly Cook of Snob Essentials, Jacey Duprie of Damsel in Dior (2 Nominations), Shea Marie of Peace Love Shea, Nicole Warner of Gary Pepper Vintage, Rumi Neely of Fashion Toast, and over 100 other nominees being recognized for their talent in content direction. photography, and social presence.

Select brands such as Club Monaco, Coach, Belle by Sigerson, the W Hotels, Luisa Via Roma and up and coming shoe label Modern Vice, were nominated for their initiatives featuring influential digital personalities. Digital media leaders like Refinery29 and StyleCaster were also tapped for awards, both leading with two nominations. 

In beauty, the Lauren Conrad produced, The Beauty Department received 3 nominations, and Byrdie, a recent entrant into beauty by the creators of Who What Wear, received 2 nominations. 

Some additions to the nominees include the controversial Get Off My Internets, plus-sized blogging star Nadia Aboulhosn, Hyrbrid Headpiece (The Hybrids), and the industries latest industry riser to become street style obsession, Kyle Editor.

View below for a full list of nominees.

 Best Content Direction - Fashion

  • That’s Chic
  • Neon Blush
  • Lust For Life
  • Viva Luxury
  • Damsel in Dior

Best Content Direction - Mens

  • Four-Pins
  • Fruit Punch
  • Scout Sixteen
  • TSB Men
  • I Am Galla

Best Content Direction - Beauty

  • The Beauty Department
  • Byrdie
  • What I Heart Today
  • Gal Meets Glam
  • Into the Gloss

Best Content Direction - Lifestyle

  • Stripes & Sequins
  • Bleubird Vintage
  • A Beautiful Mess
  • Camilla Styles
  • Snob Essentials

Best Photography - Fashion

  • Gary Pepper Vintage
  • Garance Dore
  • From Me To You
  • Kayture
  • Jag Lever

Best Photography - Mens

  • Street Etiquette
  • Edward’s Hair
  • One Dapper Street
  • Cup of Couple
  • Dapper Lou

Best Photography - Beauty

  • Into the Gloss
  • afterDRK
  • the Glamourai
  • Beauty is Boring
  • Keiko Lynn

Best Photography - Lifestyle

  • The New Potato
  • Karla’s Closet
  • The Coveteur
  • Beautiful Mess
  • BleuBird Vintage

Best Video Series - Fashion

  • Wendy’s Lookbook
  • The Chriselle Factor
  • Extra Petite
  • Clothes Encounter
  • The Fashion Statement

Best Video Series - Beauty

  • Charlotte Tilbury
  • I Covet Thee
  • From Head to Toe
  • Beauty Crush
  • Juicy Star 05

Best Video Series - Lifestyle

  • StyleLikeU
  • Dulce Candy
  • LEAF
  • Pardon My French
  • Damsel in Dior

Industry Choice - Fashion

  • the Man Repeller
  • Atlantic-Pacific
  • Ring My Bell
  • The Blonde Salad
  • Fashion Toast

Industry Choice - Mens

  • Bryan Boy
  • The Gentleman Blogger
  • Street Peeper
  • The Sartorialist
  • Kyle Editor

Industry Choice - Beauty

  • Into the Gloss
  • The Beauty Department
  • Zoella
  • Beauty is Boring
  • Byrdie

Industry Choice - Lifestyle

  • Song of Style
  • Natalie Off Duty
  • Style Like U
  • PS I Made This
  • I Spy DIY

Best International Influencer - Fashion

  • Le Blog de Betty
  • Style Scrapbook
  • Gary Pepper Vintage
  • Tulla Vintage
  • 5 Inch and Up

Best International Influencer - Beauty

  • Kayture
  • Zoella
  • Beauty Crush
  • The Fashion Fruit
  • From Roses

Best International Influencer - Lifestyle

  • The Golden Diamonds
  • Lovely Pepa
  • Peony Lim
  • Collage Vintage
  • Wish Wish Wish

Best Social Engagement - Fashion

  • Wendy’s Lookbook
  • The Blonde Salad
  • the Man Repeller
  • Style Scrapbook
  • We Wore What

Best Social Engagement - Mens

  • Riccardo Pizzoli - The Blonde Salad
  • I Am Galla
  • Bryan Boy
  • Kyle Editor
  • MDV Style

Best Social Engagement - Beauty

  • Into the Gloss
  • The Beauty Department
  • StyleNoted
  • Keiko Lynn
  • Beauty High

Best Social Engagement - Lifestyle

  • Peace Love Shea
  • BleuBird Vintage
  • Love Taza
  • The Daybook
  • I Spy DIY

Best Influencer Initiative - Fashion

  • Club Monaco’s Spring Lookbook featuring Le Blog de Betty, Sincerely Jules
  • Modern Vice x Natalie and Dylana Suarez
  • Coach x Advanced Style featuring Frou Frouu, the Man Repeller, Susie Bubble
  • Belle by Sigerson x The Coveteur
  • Elin Kling for Marciano

Best Influencer Initiative - Mens

  • Bryan Boy x Adrienne Landau
  • Luisa Via Roma x StyleLab
  • Menswear Dog x American Apparel
  • Grungy Gentleman x NAS
  • Details Style Collective

Best Influencer Initiative - Beauty

  • Redkin x The Blonde Salad
  • Revlon Through the Ages x Vanity Fair with Spicy Stiletto, Nany’s Kloset, and We Wore What
  • the Man Repeller x Glossybox
  • Lancome’s x Alber Elbaz featuring Park & Cube, the Blonde Salad and Kayture
  • Refinery29 x Fekkai featuring Trop Rouge

Best Influencer Initiative - Lifestyle

  • Francis Ford Coppolla x Viva Luxury, Beautiful Mess, and Bleubird Vintage
  • HP with Intel presents Digital Diva featuring FashionINDIE
  • Diet Coke #ShareYourHeart and Red Dress
  • W Magazine x The Coveteur x CFDA
  • Style Scapbook x Canon EOS

Best Industry News

  • Refinery29
  • The Cut
  • Buzzfeed - Fashion
  • Business of Fashion
  • StyleCaster

Best Industry News Feature

  • Business of Fashion - Creative Class
  • Racked - Young Guns
  • T Magazine - The Circus of Fashion by Suzy Menkes
  • Refinery29 - 30 Under 30
  • Fashionista - How I’m Making It

Original Voice

  • The Hybrids
  • FashionINDIE
  • Get Off My Internets
  • Nadia Aboulhosn
  • White Girl Problems

Newcomer of the Year

  • Cara Loren
  • Barefoot Blonde
  • M Loves M
  • Haut Appetit
  • Winston & Willow
  • Hapa Time
  • Glamgerous

Pet of the Year

  • Mr. K (Thank Fifi)
  • Elvis (This Time Tomorrow)
  • Pepa (Lovely Pepa)
  • Tank & Bambi (Nicola Formichetti)
  • Menswear Dog

App of the Year

  • Brit.Co
  • A Beautiful Mess
  • Pose
  • Beautified
  • Snapette


Admission: Invite only.  

General Inquires: Management@Socialyte.Co


Designed by Satu and Celeste Greenberg of Tuleste, the award will only be given to winners announced at #SocialyteGala.

Designed by Satu and Celeste Greenberg of Tuleste, the award will only be given to winners announced at #SocialyteGala.

Only open to ticketed guests. Save the Date is not an invitation. 

Only open to ticketed guests. Save the Date is not an invitation. 

Above - #SocialyteGala 2012, Socialyte hosts a private benefit music concert for our top talents during New York Fashion Week featuring performances by Theopholus London, Blood Orange and the Delta Rae.