Daniel Saynt, Creative Director
Founder of Fashion Indie and former CMO of Rebecca Minkoff, Saynt launched Socialyte with long time collaborator Beca Alexander after honing his craft through a ten-year career in the industry as a go-to expert in social media and influencer relations. Saynt has been featured in Mashable, TechCrunch, Forbes, the New York Times, and WWD and has spoken to international leaders at Decoded Fashion, the Spanish Consulate Luxury Summit, Asian Fashion Festival, Lucky FABB, and Details Men in Tech Conference.
Beca Alexander, President & Editor-in-Chief
Before co-founding Socialyte, Alexander lead content direction at Fashion Indie and helped develop digital marketing initiatives at IWC. Recent features include Forbes, Racked, Refinery29, and Vanity Fair. Beca is a top influencer (650k+ fans) and has been featured in campaigns for HP, Piaget, Nordstrom, Gap, Narcisco Rodriquez and United Nude. [Twitter] [Instagram]
Vicki Frid, SVP of Client Relations
Vicki oversees all branded content initiatives, directing our campaign managers and ensuring successful execution across the sites of our digital influencers. Previously, Frid assisted in marketing at P&G Beauty for Frederic Fekkai and then spent a year managing influencer initiatives at Rebecca Minkoff. [Twitter] [ Instagram]
Jessica Surbaugh, Director of Influence
Coming from Third Wave Fashion, where she was the Digital Content Editor responsible for content development, market research, and social media strategy, Jessica manages incoming campaigns and blogger relations while providing a unique analytical eye to editorial content development. [Twitter] [Instagram]
Former Vice President and Publisher of The Daily Front Row, Louis provides guidance in the development of large scale event activations. He brings his experience in developing press-grabbing, celebrity-attended events, for IMG's Mercedes-Benz Fashion and Swim Week.
CEO of Tidal, a blogger syndication platform used by Conde Nast for properties such as Details, Architectural Digest, Teen Vogue and Lucky, Myers provides Socialyte tech infrastructure to better manage and execute influencer marketing campaigns. Tidal Labs is our technology partner, providing us the design leadership we need to bring our digital creative visions to life.