Daniel Saynt featured in the New York Times


Why characters rule supreme...

“Fashion’s one big game of status where recognition is everything,” said Daniel Saynt, a founder of Socialyte, a year-old agency that negotiates deals between tastemakers and brands. Having a recognizable image seals the impression that you may be worth talking to, or talking about, Mr. Saynt said, “even if nobody actually knows who you are.”

For every Jenna Lyons, the studiedly geeky executive creative director of J. Crew, a modern-day peacock has alighted: young, consummately Web savvy and unabashedly ambitious.

“These people have found footing in the industry by making a bold statement,” Mr. Saynt said, a case in point being the model Alice Dellal, whose half-razed hair has made her a standout in a forest of competitors.

Read the full article by journalist Ruth la Ferla in The New York Times.

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