“In the end, buyers are still going to buy and negative reviews sound more like sour grapes,” explains Daniel Saynt, founder of Socialyte.Co and a pioneering blogger. “Ultimately, the consumers decide what makes a good collection and what does not. Brands need to learn to cater to the most socially empowered consumers first and foremost. These are the lifeblood of the process, not the critics.” - New York Observer / Scene Magazine

Read the whole article by Zandile Blay here.

Also follow the author @Zandile.


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