Look, there's a lot of opinion around bloggers and the money they make from endorsing brands. With the recent appointment of The Blonde Salad as Global Fashion Ambassador for Redkin, it's becoming clearer and clearer that internet stars are the new "It" girls, demanding high pay for high influence.
I've always been open on how we make money, not only for our team, but for our bloggers and firmly believe that this will be the evolution of advertising on the web, customized for specific audiences, viral, and with a global, digital effect. I'm glad to share how we're revolutionizing the industry through our work with some of the webs most influential.
“We style and dress them in their given brands every day. We send them out to the shows and parties, and our paid street photographers shoot them.” The bloggers then post the images to their networks - and voila! Viral magic.