M MISSONI

TRAVEL PRODUCTION

In the summer of 2016, Socialyte was enlisted to create an exclusive travel experience to celebrate the launch of M Missoni's Spring Summer collection. Socialyte curated the entire experience from production of the weekend long escape from the city to casting five influencers to promote the brand through dedicated content.

Socialyte worked closely with the M Missoni team to scout houses and partnered with like-minded brands to create a well-rounded beautifully curated experience. 

Over the course of four days, the influencers created over 45 unique images documenting their experience and reached almost 10 million fans worldwide.